Siemon Scamell-Katz joins Big Sofa Technologies

We are incredibly excited that one of the pioneers of behavioural observation, Siemon Scamell-Katz has joined Big Sofa Technologies as Director of Development!

"I'm so pleased to be back in a high innovation shopper research environment with such an exciting entrepreneurial business"

Siemon will play a pivotal role in helping us to develop our market leading capabilities in observing the way people live, use and shop. 

He has a busy week ahead presenting at the CX & Insight Leaders Forum on Tuesday 5th November, talking about how observing experiences, not just asking people about them, can help unlock transformative change.

We can’t wait for what’s ahead!