Ask less; see more.
Ask less; see more. Acknowledging the limitations of questions and the power of observation on a quest for deep insight.
Sarah Y.
The Future is FLEX
Read morePutting Sustainability into Data
Sarah Y.
From Bricks to Clicks
Sarah Y.
Welcome to Big Sofa Technologies 2019
Rachael S.
Women in tech
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What market researchers can learn in the new age of love
Sally B.
GDPR: what does this mean for us?
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A Big Sofa Christmas Carol
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Dimensions of Innovation
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Big Sofa's Hackday
Sally B.
Recruiting for video tasks in market research
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Getting comfy on the sofa
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All your FAQ's answered
If you've got a burning question for us, chances are we might have heard it before. Cast your eye over the below, and if you can't find the…
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Start seeing video as an investment and treat it as such.
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Research As Content - A white paper by Simon Lidington CEO
The old world of reductive research is being replaced by a new digital world in which content has immense value as a shared asset that drive…
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A huge thank you to our partners at @ipsosus for featuring @bigsofatech as a partner in Behavioral research methods! https://t.co/mAMqKyvjeL